​Goal: Provide creative support for digital marketing

Result: A consistent and cohesive online presence with increased sales and reach through social media

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At Providence Diamond, I stepped into a brand and industry I knew very little about - which made it all the more rewarding to dive in, learn quickly, and build marketing strategies for a new-to-me audience.

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I began as the in-house photographer, and as I became more familiar with the product and team, I gradually took on broader design responsibilities. This included writing copy for social channels, designing weekly email campaigns, collaborating with a Facebook Ads consultant, and managing Facebook event pages.

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Over time, I became the lead designer for all marketing collateral - including postcards, in-store signage, billboards, brochures, and more. When the company launched its new website, I was responsible for weekly homepage updates and creating custom graphics as needed.

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During Covid, I helped transition the company’s annual in-store events into engaging virtual experiences using social media and video.​​

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> Providence Diamond Instagram