​Goal: Establish a consistent, organized marketing presence across channels.

Result: Implemented a content calendar using Airtable, increased social media following by 27% in one year, and maintained regular weekly email campaigns.

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Forty Winks brought me on to help create more consistent and strategic marketing efforts. One of the first systems I introduced was Airtable — a favorite tool for organizing marketing ideas and campaigns. This became a daily resource for planning across all channels, making it easier to collaborate, track, and execute content.

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As the in-house graphic designer and photographer, I led design for weekly email campaigns and created original photography for the website and social media. My work was frequently reposted and featured by partner brands across their own digital platforms. In addition to visual content, I wrote copy for emails, product launches, and web pages to ensure a clear, cohesive voice.

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I regularly updated the Shopify website with new product photos, homepage graphics, and blog posts that aligned with each campaign. For new product launches, I built and designed custom landing pages using Shogun.

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To guide social strategy, I used Instagram analytics and Later to identify high-performing content and adjust accordingly. After noticing a strong response to video content, I updated our content calendar to include more Reels and helped kick off the brand’s transition into TikTok.

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I also supported the brand's move from Mailchimp to Klaviyo, collaborating with consultants to build out welcome flows and segmented email lists for more targeted communication.

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> Forty Winks Website